Revenue Architecture Advisory

Most founders build revenue
by instinct.
For a while, it works.

Board Advisory  ·  Fractional CRO

Pleitoh works with pre-seed through early Series A founders to design revenue engines built to scale — not improvised under pressure. A proprietary methodology, structured diagnostics, and a discipline of examining what has never been questioned.

Get in Touch

How We Work

Three principles.
Every engagement.

We diagnose before we prescribe. We challenge what hasn't been examined. And we leave every founder stronger, not just better advised.

1
We diagnose before we prescribe

Every engagement begins with a structured diagnostic. We never recommend without first understanding what is working, what is not, and what assumptions the current plan depends on.

2
We challenge, not validate

Our job is to surface what you may not have considered. That means presenting the strongest case against your current approach before you act on it — then working with you to design a much stronger plan.

3
We transfer capability, not dependency

Every session is designed around a learning objective. You leave with a sharper mental model, not just an answer. An advisor who transfers the concept leaves the founder stronger.

What We Work On

The challenges that matter
at this stage of growth.

Pre-seed through early Series A founders encounter the same critical inflection points. These are the ones we are built to address.

Pricing & value architecture

Building a price that reflects what customers actually value, not what feels safe

Go-to-market design

Defining who you sell to, how you reach them, and what motion scales

Revenue architecture & unit economics

The structure beneath revenue: margins, cohorts, and where money is being made or lost

Scaling readiness

Diagnosing what is genuinely ready to scale versus what will break under growth pressure

ICP definition & segmentation

Knowing precisely which customer creates the most value, and building the commercial system around them

Fundraising preparation

Structuring the commercial narrative investors evaluate, not just the one founders believe

Who This Is For

"If you want someone who will do the diagnostic work before telling you what to do — we might be exactly right for each other."

Pre-seed through early Series A founders building B2B businesses — at the point where instinct has taken them as far as it can. If you are looking for validation, Pleitoh is probably not the right fit. If you want a practitioner who will push back when the evidence does not support the plan, and ensure every session leaves your team with a sharper commercial capability — this is for you.

Fabián Folgar
Founder, Pleitoh  ·  Revenue Architecture Advisory
Fabián Folgar — Founder, Pleitoh

Engagement Model

Two ways to work together.

Both are structured, diagnostic-first, and designed around your specific stage of growth.

Get in Touch

Start with a conversation.

If you are a founder navigating a revenue challenge and want to explore whether Pleitoh is the right fit, reach out directly. No forms, no funnels — just a conversation.

pleitoh@pleitoh.com LinkedIn — Fabián Folgar